Yo-Zuri Fishing Bait & Line

For 2 decades, the Yo-Zuri Pins Minnow Floating Shallow Diver has been a top-selling small minnow hard bait worldwide. It incorporates a durable po...

Even the harshest conditions cannot outdo the performance of the Yo-Zuri Hydro Minnow LC Shallow Ripbait. Designed to target inshore and coastal sp...

If high-speed vibration is in your vibe, the Yo-Zuri Big Game High Speed Vibe Sinking is your jive! Infusing key features such as a power body with...

The Yo-Zuri Freshwater Crystal Minnow is a new, freshwater optimized version of Yo-Zuri's well-known and time-tested Crystal Minnow series of jerkb...

The Yo-Zuri HD Carbon Disappearing Pink 30 Yards Fluorocarbon Leader is "The Original" industry-leading, 100% fluorocarbon leader material and was ...

Shallow waters are never safe for unsuspecting fish, not with the Yo-Zuri 3DB Square-Lip Crankbait. The 3DB Square-Lip is a 2 3/4 inch, 9/16 ounce ...

Tournaments will never be the same with the Yo-Zuri 3DS Minnow Suspending Shallow Diving Crankbait! As part of the 3DS series, this bait features t...

Repel hassles and attract more strikes with this magnetic system. The Yo-Zuri Mag Darter Floating Diver 6 1/2 Inch Medium Diving Crankbait features...

The Yo-Zuri Crystal Minnow Floating Deep Diver 5 1/4 Inch Crankbait digs deep to give you the strike you want. As part of the Crystal Minnow series...

The topwater is its territory, and it is the Yo-Zuri 3DB Wake Bait Floating Diver 2 3/4 Inch Shallow Square Bill Crankbait. As part of the 3DB seri...

The bass are never safe with the Yo-Zuri 3DR Mid Crank Floating Medium Diving Crankbait targeting their key depth zone! As part of the 3DR series, ...

Deep waters are never safe for unsuspecting fish when you have the Yo-Zuri 3DR Deep Crank Floating 2 3/4 Inch Extra Deep Diving Crankbait. As part ...

The topwater is its territory, and it is the Yo-Zuri 3DR Wake Bait Floating Topwater Crankbait. As part of the 3DR series, this bait features the p...

Walking the dog is never problematic with the Yo-Zuri Hydro Pencil Floating 5 Inch Topwater Crankbait. With extra large eyes and a single cadence r...

Fishing grass flats, oyster bars or working troughs along the beach? The Yo-Zuri 3D Inshore Twitchbait Slow Sinking 3 1/2 Inch Lipless Crankbait ha...

The new, innovative sinking wire bait that beats them all -- the Yo-Zuri 3DB Knuckle Bait! This unique new lure from Yo-Zuri is similar to a tradit...

Deep waters are never problematic with the Yo-Zuri 3D Magnum Floating Deep Diver 7 Inch Extra Deep Diving Crankbait. With an extra large eye for mo...

If high-speed vibration is in your vibe, the Yo-Zuri Rattl'n Vibe Sinking 2 1/2 Inch Lipless Crankbait is your jive! Infusing key features such as ...

Deep waters are never problematic with the Yo-Zuri 3D Magnum, a 7 inch sinking trolling lure that dives to depths between 16 and 21 feet. This lure...

Trolling is its game, and Yo-Zuri Bonita Trolling Sinking Lure is its name. Infusing key features such as a power body with color change technology...

Whether it is walking the dog or rocking the traditional popper action, the Yo-Zuri 3DR Popper Floating Topwater Popper has got it covered. As part...

Shallow waters are never safe for unsuspecting fish when you have the Yo-Zuri Crystal 3D Minnow Floating Diver Shallow Diving Crankbait. As part of...

Tournaments will never be the same with the Yo-Zuri 3DR Minnow Suspending Medium Diving Crankbait! As part of the 3DR series, this bait features th...

Walking the dog never seemed this easy! That is the effect of the efficient Yo-Zuri 3DR Pencil Floating 4 Inch Topwater Pencil Crankbait. As part o...

Yo-Zuri Dark Green SuperBraid 150 Yards is one of the newest fishing line offerings from Yo-Zuri. Dark Green SuperBraid is great for murky river an...

The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Extra Deep Diving Crankbait digs deep to give you the strike you want. As part of the 3D Minnow s...

Strength is what it gives, and Yo-Zuri Crystal 3D Minnow Magnum Floating Diver 6 1/2 Inch Medium Crankbait is its name. As part of the 3D Minnow se...

The Yo-Zuri 3DR Vibe is a durable lipless crankbait. As part of the 3DR series, this bait features the patented Yo-Zuri Internal 3D Prism Finish th...

When it comes to versatility, this shad is a must-have! This is the Yo-Zuri 3DR Shad Suspending 2 3/4 Inch Medium Diving Crankbait. As part of the ...

Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...

If it eats squid, it eats the Yo-Zuri Hydro Squirt Floating Deep Diving Crankbait! With an irresistible swimming action provided by the signature Y...

It keeps the strike rolling and the fish darting into your catch basin. That is the effect of the efficient of the Yo-Zuri 3DR Jerkbait Suspending ...

Whether it's walking the dog or rocking the traditional popper action, the Yo-Zuri 3DB Popper Floating 3 Inch Topwater Popper Crankbait has got it ...

Deep waters are never safe for unsuspecting fish when you have the Yo-Zuri 3DB Deep Crank Floating Diver 2 3/4 Inch Extra Deep Diving Crankbait. As...

The world-renowned trolling skirt is now making its way to your tackle box! The Yo-Zuri Octopus Skirt 4 1/4 inch w/ Holed Head Red Eye Soft Plastic...

Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. The TopKnot Natural Clear Ma...

Yo-Zuri Dark Green SuperBraid 300 Yards is one of the newest fishing line offerings from Yo-Zuri. Dark Green SuperBraid is great for murky river an...

The Yo-Zuri Aurie-Q ''RS'' Squid Jigs are made out of natural materials and feature a cloth finish that offers more durability than the traditional...

With a proprietary holographic prism finish and an internal glow-in-the-dark insert for added brightness, the Yo-Zuri Squid Jig Ultra Bait Aurora S...

For for the utmost visibility, even at maximum depths and speeds, the Yo-Zuri Crystal Minnow Floating Deep Diver Walleye Extra Deep Diving Crankbai...

Popping and splashing are never problematic with the Yo-Zuri Hydro Popper Floating 4 3/4 Inch Topwater Popper Crankbait. With an extra large mouth ...

Retrieve-and-pause, slow to moderate retrieve, or twitch-pause-retrieve? Finally, with the versatile Yo-Zuri Crystal Minnow Floating 5 1/4 Inch Med...

The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 Inch Crankbait digs deep to give you the strike you want. As part of the 3D Minnow ...

Shallow waters are never safe for unsuspecting fish. This is the Yo-Zuri 3DR Shallow Crank Floating 2 3/4 Inch Shallow Diving Crankbait. As part of...

The bass are never safe with the Yo-Zuri 3DB Mid Crank Floating Diver 2 3/4 Inch Medium Diving Crankbait targeting their key depth zone! As part of...

If it eats squid, it eats the Yo-Zuri 3D Squirt Floating Diving 7 1/2 Inch Deep Diving Crankbait! With an irresistible swimming action provided by ...

Features: The Yo-Zuri Dive Board K-Type is ideal for upper and middle depth trolling applications Uses wiggle and wobble action to create life-like...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This flo...