YUM

Features: The YUM Swim n' Dinger Paddle Tail Worm is a soft plastic paddle tail worm. Slow sinking with a paddle action tail that swims with exagge...

Designed to be fished a variety of ways, the YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the ...

YUM Spray Attractant is made of a special blend of enzymes and attractants that can be sprayed on any lure to increase its appeal to fish. As the b...

Crawfish are always a nice meal for bass, and that's why using a bait that looks and moves just like a delicious crawfish is always a good move in ...

Features: The YUM Sharp Shooter Soft Plastic Finesse Worm is a soft plastic cut-tail style worm. Straight tail with a thin blade-like end that adds...

The YUM Pulse is a 4 1/2 inch soft plastic paddle tail swimbait with over-exaggerated ribs to give it a bulkier profile using less plastic. Overall...

Features: The YUM Money Minnow Paddle Tail Swimbait is a soft plastic paddle tail swimbait. Built in hook slot for easy rigging, great for umbrella...

Features: The YUM Tip Toad Soft Plastic Frog is a 4 1/2 inch soft plastic frog/toad. Easy-to-rig buzz frog with streamlined body. Inset tails and c...

Features: The YUM Christie Craw Soft Plastic Craw is a 3 1/2 inch soft plastic craw bait. Realistic crawfish profile. Hyperactive, swim-action craw...

The YUM YUMbrella Flash Mob Jr. is a downsized version of the YUMbrella Flash Mob umbrella rig (aka Alabama rig) that offers both Willow and Colora...

Features: The YUM Thump'n Dinger Soft Plastic Cut Tail Worm is a soft plastic cut-tail style worm. U-shaped tail. Specially designed tail adds a pa...

As part of the Bait School Technology phenomenon, the YUM YUMbrella Ultralight 5-Wire Rig is an downsized, ultrlight version of YUM's signature YUM...

Features: The YUM Craw Chunk Soft Plastic Trailer is a 2 3/4 inch craw-style soft plastic trailer. Oversized claws undulate with every movement. Gr...

The YUM YUMbrella 3-Wire Rig is one of the most advanced and durable umbrella rigs (aka Alabama rig) out there. Perfect for states where anglers ar...

Even highly pressured fish will dare to bite as you cast and let the YUM Finesse Worm do its job. The YUM Finesse Worm is a soft plastic worm desig...

The YUM YUMbrella 5-Wire Rig is one of the most advanced and durable umbrella rigs (aka Alabama rig) out there. It uses five 7 inch super wires tha...

Features: The YUM Soft Plastic Walleye Curltail Grub is a soft plastic grub optimized for walleye fishing. Curltail imparts great swimming action. ...

Looking to add a twist to the already killer umbrella rig fishing technique? The YUM YUMbrella Flash Mob improves on the umbrella rig concept by ad...

A crawfish is to a bass what a steak is to a cowboy: the ultimate meal. The YUM Big Claw bait is durable, yet velvety soft to the touch. It has one...

The Yum Tube is a 4 inch soft plastic tube designed for a 4/0 offset hook. Three characteristics go into creating an effective tube bait, and YUM c...

Features: The YUM Tube Soft Plastic Tube is a 4 inch soft plastic tube. Made for rigging on internal jigheads. Great for bass, crappie, and other p...

Designed specifically for umbrella rigs (aka Alabama rigs), the YUM Money Head is a swimbait jig head with a narrow head shape for maximum swimming...