YUM

YUM Spray Attractant is made of a special blend of enzymes and attractants that can be sprayed on any lure to increase its appeal to fish. As the b...

The YUM Pulse is a 4 1/2 inch soft plastic paddle tail swimbait with over-exaggerated ribs to give it a bulkier profile using less plastic. Overall...

Features: The YUM Money Minnow Paddle Tail Swimbait is a soft plastic paddle tail swimbait. Built in hook slot for easy rigging, great for umbrella...

Features: The YUM Soft Plastic Walleye Curltail Grub is a soft plastic grub optimized for walleye fishing. Curltail imparts great swimming action. ...

The YUM YUMbrella Flash Mob Jr. is a downsized version of the YUMbrella Flash Mob umbrella rig (aka Alabama rig) that offers both Willow and Colora...

The YUM YUMbrella 5-Wire Rig is one of the most advanced and durable umbrella rigs (aka Alabama rig) out there. It uses five 7 inch super wires tha...

As part of the Bait School Technology phenomenon, the YUM YUMbrella Ultralight 5-Wire Rig is an downsized, ultrlight version of YUM's signature YUM...

Looking to add a twist to the already killer umbrella rig fishing technique? The YUM YUMbrella Flash Mob improves on the umbrella rig concept by ad...

The YUM YUMbrella 3-Wire Rig is one of the most advanced and durable umbrella rigs (aka Alabama rig) out there. Perfect for states where anglers ar...

Even highly pressured fish will dare to bite as you cast and let the YUM Finesse Worm do its job. The YUM Finesse Worm is a soft plastic worm desig...

A crawfish is to a bass what a steak is to a cowboy: the ultimate meal. The YUM Big Claw bait is durable, yet velvety soft to the touch. It has one...

The Yum Tube is a 4 inch soft plastic tube designed for a 4/0 offset hook. Three characteristics go into creating an effective tube bait, and YUM c...

Designed specifically for umbrella rigs (aka Alabama rigs), the YUM Money Head is a swimbait jig head with a narrow head shape for maximum swimming...